cute is loud


Due in part to past feminist movements concerned with gender roles and gendered products (the “blue and pink” toy aisles), pink has over the years become a difficult color to market… to the exact same demographic.


Colors are becoming more desaturated, flamingo pink slowly turning into salmon pink. Interior decoration feels more sanitized and commodified, as everyone buys the same products and character mascots.


Cute should stand for itself, fully assuming what it is, and not rely too much on what is currently popular at the moment.